May 26, 2020
The outside of a business is the first thing that can make an impression of what your company has to offer (if they haven’t already been to your website…), but is often overlooked as an important feature to drive sales and customer retention.
Professional lighting designers can provide aesthetic and practical solutions that will make that first impression a great one, every time. Technology in lighting design and control now allows for style, functionality, and - most incredibly - energy savings! Keep your business inviting, and also make sure your employees and customers are safe by checking out and using these simple tips.
This article highlights the ins and outs of accent and exterior lighting–from its undeniable benefits to the techniques you can use to enhance the face value of your business.
_Entryway accent lighting at Modera Observatory Park, Denver, CO. Work performed by Lightning Mobile Electric. _
Outdoor lighting fixtures that are used for accent lighting can be purchased in a variety of sizes and styles; from elegant lanterns and gooseneck sconces to dark-sky compliant wall-packs, LED striplights, and more.
These fixtures help enhance the visibility of the exterior to draw more customers to do business with you. Well-designed outdoor lighting makes your brick-and-mortar shop more attractive and inviting. It also enhances your customers’ and employees’ comfort and security–and that makes your business more appealing overall.
Listed below are some of the different accent exterior lighting fixtures you can use to create the best possible system to highlight your business establishment:
Uplighting – Uplighting is the most commonly used technique when it comes to front façade lighting. By shooting the light upward, it grazes the horizontal surfaces, highlighting the textures and colors of the property.
Spotlighting – Used for lighting stand-alone features like trees and fountains. Spotlighting with fixtures like outdoor colored spotlights is a great way to make any object or area stand out.
Pathway lighting – Walkways and paths are the most traveled areas of your outdoor business space, and also the most likely places for someone to trip and fall on something. Pathway lighting like exterior LED pot lights can illuminate the space so people know where they are stepping.
Safety lighting - Exterior lighting strategically located around the property to illuminate dark areas to deter crime and theft.
Holiday lighting – This special kind of outdoor accent lighting makes your business premises look festive and cheerful at a time of year where it is all about friends and family getting together to do some shopping or other activities.
Outdoor lighting needs to be tailored to the unique requirements of your business in order to provide the best solution and it’s easy to see that options abound to provide the right combination of fixtures, color temperatures and brightness for any need. Changing the lighting doesn’t just change the way your business is “seen,” but also how customers perceive your products and services.
Here are some of the advantages of accent lighting for businesses:
Sales increase – Generating interest from customers is one surefire way to promote sales. With accent lighting, you can direct your customers’ attention and keep them interested.
Change of ambiance – Accent lighting is known for its effect on passersby, and that impact is a great marketing tool to help you stay memorable to people so you can convert them into paying customers.
Help customers know where to look – Aside from enhancing your store’s aesthetics and ambiance, your most important products are highlighted when you use purposeful accent lighting.
Security - Exterior lighting is a simple and effective, preventative security measure to enhance the safety of your customers, employees and physical property.
After reading about the types of exterior lighting fixtures that can enhance your business space, you can’t simply go to the nearest hardware store and buy them. You need to consider the important factors that are unique to your property before you can buy and use accent lighting fixtures.
Here are some tips on what you can do before or during your planning stage when choosing the right outdoor lighting fixtures:
One aspect of commercial lighting which you would need to take into consideration is energy efficiency. What needs to be looked into are practical matters like the durability of the bulbs and the convenience of ballast and bulb replacements.
An inexpensive fixture that is hard to access, which requires costly bulbs that will last only for a few weeks, will be an additional expense later on. That is why you need to choose the most energy-efficient lights appropriate for the task. Although this commercial lighting type will be slightly expensive, the products’ longevity and lower operating costs are worth the investment.
If you own a retail store, it is a good idea to look into the initial cost and ROI surrounding energy-efficient outdoor lighting systems before you go ahead and buy or install the fixtures. Commercial exterior lighting companies and/or contractors who specialize in lighting should be able to offer a great deal of valuable information on energy-saving equipment for retail establishments.
Security is one of the primary benefits of outdoor lighting, sharply reducing the likelihood that your shop will be burglarized. A growing number of business establishments and other institutional and commercial organizations are getting outdoor lighting not only for aesthetics but also for added security.
Appropriate illumination even offers security for guests as well as workers who will be walking, driving, or bicycling through the area. It also contributes greatly to the ease of access to building entrances and walkways, as well as parking and driving. Lighting at doors and windows, along with the illumination of potential hiding spots behind bushes and hedges, can discourage would-be intruders.
The best companies will offer a variety of lighting choices. (Image source: Pixabay)
Ready to add accent lighting to your business establishment? We at Lightning Mobile Electric understand how important lighting is to your business. Not only can we provide the best accent lighting solutions for your retail space, but we also factor in the efficiency and cost savings for you.
Check out our lighting services here. You can learn more about the processes involved and how you can keep the costs down on your lighting solutions. We are a full-service outdoor lighting contractor. We specialize in commercial LED lighting system solutions. As a family-owned and operated business in Denver, Colorado, we know that personalized services are the best way to go when it comes to electrical systems. If you would like to contact us, you can do so via this page.